AI and market research sampling: battling bots and biases
Introduction and how the sampling industry works The landscape of market research sampling has had to evolve significantly in recent years. AI-driven bots are...
Kristen Backor
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Vice President and Director of the Market Research Center of Excellence
Dr. Kristen Backor is a market research expert with over 15 years of experience in designing, conducting, and executing qualitative and quantitative research.
Dr. Backor’s business consulting engagements focus on customer insights work with a variety of stakeholders, ranging from consumers to specialized audiences within the life sciences such as Key Opinion Leaders and rare disease patients. As Vice President and Director of CRA’s Market Research Center of Excellence, she provides guidance and oversight for projects concerning qualitative and quantitative market research across multiple industries.
She also serves as an expert in litigation, using qualitative, quantitative, and observational research to inform key questions in cases involving the Fair Labor Standards Act/off the clock work, labeling claims, and other issues.
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Kristen Backor