Farrah Wu

She works on data-driven commercial strategy in the pharmaceutical industry, including opportunity assessment, business forecasting, market sizing and segmentation, competitive simulation, strategy workshop, patient identification and activation, etc. Her therapeutic areas of expertise are rare diseases, oncology, mental illness, and immunology.

Dr. Wu has a dual academic background in business and biomedicine. Prior to joining CRA, she was a researcher in consumer behavior with a specialization in behavioral economics, decision sciences, and pricing.