Becky Davis

Principal

Becky Davis is a principal in the Life Sciences Practice of CRA. She has more than 15 years of consulting experience with CRA and provides strategic consulting services to clients in a number of industries, with significant expertise in life sciences and metals, mining, and manufactured products.

She has extensive project management experience and has worked on a diverse range of engagements, including strategic and business planning, market research, demand forecasting, competitive analysis, valuation, benchmarking, acquisition analysis, and pricing.

In the life sciences industry, her consulting experience focuses on pricing, reimbursement, and market access strategies across product development and portfolio lifecycles. She has deep expertise using payer, physician, and other stakeholder insights to develop customer and channel pricing and contracting strategies across a wide range of therapeutic areas, particularly in dermatology, ophthalmology, diabetes, and pain. She has considerable experience in navigating dynamics associated with provider-administered products.

Selected engagements

  • 01
    Developed dynamic GTN model to guide pricing and contracting strategy for a rare disease asset
    A leading pharmaceutical company engaged CRA’s Life Sciences consultants for support in developing a pricing and contracting strategy for a rare disease asset
    View engagement
  • 02
    Identified key trial design opportunities for a unique acute ischemic stroke treatment
    A leading pharmaceutical company sought support from CRA’s Life Sciences experts in understanding payer and hospital access decision maker (HADM) perspectives
    View engagement
  • 03
    Developing market-access focused segmentation and typing tool to aid uptake of bispecific oncology products
    A leading pharmaceutical company sought support from CRA’s Life Sciences consultants in understanding how to best segment, target, and activate key access
    View engagement

Credentials