Many companies conduct competitive gaming, but these activities are often competitive in name only and fail to capture true dynamics. Successful competitive gaming uses credible, iterative role-playing to provide objective insights regarding competitive strategy and customer behavior. Robust competitive gaming can help you gain these insights, uncover blind spots, and add real value to strategy development. In this article, CRA explores several ingredients that enable companies to successfully use competitive gaming. To read the article, click here:
Supply chain management in the AI era: A vision statement from the operations management community
CRA’s Maxime Cohen is a contributor to the academic and industry leader team releasing the vision statement “Supply Chain Management in the AI era: A Vision...