The emerging business models for digital therapeutics
Digital therapeutics (DTx) leverage technology to deliver evidence-based treatments for various health conditions, aiming to complement or replace traditional...
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“Digital Health” continues to evolve quickly, with technological innovations providing new opportunities for patients, providers, and payers. Despite the clear opportunity to improve health through digitally-enabled interventions, it remains challenging to achieve commercial success for digital products. Key challenges include securing favorable market access and reimbursement, incorporating digital tools into provider workflows, and optimizing the patient experience.
Informed by decades of experience developing go-to-market strategies for health technologies (pharma, biotech, MedTech, DTx, etc.), our team brings deep expertise in value demonstration, access and reimbursement, pricing, demand generation, and business model development to overcome the uptake and payment hurdles facing emerging digital technologies.
Digital therapeutics (DTx) leverage technology to deliver evidence-based treatments for various health conditions, aiming to complement or replace traditional...
CRA’s Life Sciences consulting team recently analyzed past predictions of global life sciences industry trends and compared them to what has occurred in the...