A CRA expert was retained by a publicly-traded developer of a digital media and advertising services platform to value its ad-tech patent portfolio. The portfolio had been acquired as part of a company acquisition. The Market Approach was used to value the patents which applied to various digital advertising technologies. The company relied on the valuation report as part of its financial reporting obligations.
IP Literature Watch: September 2024
We are pleased to present the latest edition of CRA’s IP Literature Watch. This issue contains pieces on antitrust & IP, licensing, litigation, innovation, law...