Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
How Board Members Should Think about the Trump Administration’s Tariffs
The article discusses the implications of the Trump administration’s new tariffs on imports from Canada, Mexico, and China. These measures have sparked...