Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
From climate risk to resilience: what insurers must do next
In this article by Marakon’s Ofir Eyal, he discusses the crucial role insurers can take by financing and insuring green technologies and supporting the energy...