Profitability was declining/negative due to aggressive pricing and private label penetration. Marakon helped them simplify their product mix, drive core SKUs, develop a NPD strategy to lead the category, and create a blueprint for a category reset with key retailers. The client shifted their focus in the business from chasing trading volumes to building category value and secured key licensing deals on new products.
Rethinking strategy for the net zero transition
Transitioning the world to net zero will require rewiring the global economy to function with carbon emissions as a constraint. The changes needed across...