Growth began to stagnate following a string of innovation failures in a mature market with a tough retail environment. Marakon helped them change brand-led consumer segmentation to needs-based, revitalizing their brand identity and pinpointing headroom for innovation. These changes drove 20% growth in operating profits in 3 years on 3x revenue growth and repositioned the brand to be a growth driver with customers.
How Board Members Should Think about the Trump Administration’s Tariffs
The article discusses the implications of the Trump administration’s new tariffs on imports from Canada, Mexico, and China. These measures have sparked...