CRA was retained by counsel for the Defendant, a US subsidiary of a multinational drink and brewing company, to assess the issue of monetary relief in connection with alleged false advertising in violation of the Lanham Act, 15 U.S.C. §1125(a). The accused campaign consisted of accused advertisements and packaging for an ingredients transparency initiative launched by the Defendant. CRA’s consultant quantified alternative measures of alleged Defendant’s profits and conducted a profit apportionment analysis.
Smallest saleable patent-practicing unit in life sciences disputes
In this article titled “Smallest saleable patent-practicing unit in life sciences disputes,” author Erin McDermott examines methods for calculating damages in...