Our client sought an automated process for the analysis of Voice of KOLs(VoKOL) free text data to replace the manual process.
CRA approach
- Understood and defined the current medical affairs strategy and key business questions
- Developed taxonomy structure with themes, topics, and key terms for VoKOL categorization to guide analysis and insight generation
- Established baseline trends and behaviors of the VoKOL data using natural language processing (NLP) on historic VoKOL data
- Generated and tested automatic insights via trend analysis and outlier detection
- Developed and implemented dashboards for analysis outputs and created a process for continuous NLP refinement
Client impact
- Created an efficient tool to analyze insights from KOLs for the medical affairs team to guide internal and external content creation and communications
- Established a continuous feedback loop between medical affairs and KOLs
