Global aluminum market assessment on new technology strategy issues

A major producer of aluminum can sheet retained CRA to assess the global market for aluminum can sheet and participate in the producer’s discussions on strategy issues for a new technology. The study included an analysis of beverage consumption, inter-container competition, body sheet and end sheet global market balance. CRA also projected pricing and screened countries as preferred targets for the new technology. This included an analysis of industry structure implications for partnering, and cost analysis for the new technology in nine selected target countries, and related strategy issues. The site locations evaluated for this new technology included: Greenfield with adjacent dedicated can plant, brownfield adjacent to a primary smelter, secondary smelter or existing can plant.