CRA Handbooks become the bedrock of knowledge in your business and the basis for business planning.
CRA approach
- Conducted secondary desk research using internal and external sources to characterize the market landscape specific disease areas
- Conducted interviews with internal experts, treating physicians and KOLs involving qualitative and quantitative approaches
- Attended national advisory board
- Conducted analogue analysis using case studies of similar products to glean insights on the key risks and opportunities for the company’s product
Client impact
- Increased knowledge and understanding of disease background, unmet needs, current standard of care, and attributes desired in new products
- Identified the business opportunity for the company’s product based on size of market, accessibility of treatment centres, competitive landscape, access barriers and opportunities
- Quantified the business case for the company’s product using forecasting methodology
- Provided recommendations on how to prioritize and sequence the opportunity for the company’s product
