Developed a common lexicon and typology, aligned on key principles of use and created globally (including US) and therapeutic area aligned policy positions to support the use of IPM
CRA Approach
- Conducted a review of the current landscape on IPM including the US, with a focus on Client’s therapeutic areas of interest to achieve a unified position statement
- Leveraged existing sources to develop an agreed a common lexicon and typology for IPM and their roles
- Identified the drivers of IPM use and barriers to developing different IPM
- Developed overarching principles for IPM use across markets and for use in specific therapy areas
Client Impact
- Helped client to develop a unique typology of IPM and aligned on common lexicon for leverage by client
- Developed globally aligned and therapy area- specific positions on IPM use
- Provided a policy Position Paper and Talking Points summary, for use by client team
