CRA was retained to assess claims of misleading “all-natural” beverage product claims. In particular, CRA provided assessments of methods to determine alleged affects on pricing and sales apart from brand value and other information conveyed in the product’s label. In particular, CRA demonstrated that the introduction of such labels had no bearing on manufacturer pricing and was not associated with a price premium relative to other similar consumer products.
New research on the use of conjoint surveys with market simulation analysis for damages estimation in consumer protection class action litigation
Market simulations that we have seen used in consumer protection class action litigation apply what is known as the static Nash Bertrand model of competition...