Profitability was lagging behind the market, and our client sought to increase their margin through entry into adjacent markets. Marakon helped them identify 245 categories, narrow the list down to 31, and apply a granular screen of markets, competitive dynamics, cost of entry to prioritize the short list. The company ultimately developed a business case and entry strategy for high priority grain-based food markets, lifting profitability of portfolio
From climate risk to resilience: what insurers must do next
In this article by Marakon’s Ofir Eyal, he discusses the crucial role insurers can take by financing and insuring green technologies and supporting the energy...