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Situation
- UK affiliate of global pharma company
- Inconsistent views on positioning between medical and commercial
- Need for coordination and engagement of key stakeholders
- Tactical support required
Actions
- Development of value proposition across cross-functional group to support HTA submissions and external engagement, across:
- Clinical
- Medical affairs
- Commercial
- Key affiliates
- Facilitated cross functional steering group to plan and drive program
- Planned and chaired multi-disciplinary advisory board
- Managed relations with Patient advocacy groups
- Co-ordinated plan with external relations teams
Results
- Internal buy-in and alignment
- Program delivered in a coordinated fashion
- Impactful relationships generated with key stakeholders
- High profile media coverage
- Favourable outcomes for HTAs